Dell Apple HP IBM Others Sony Lenovo Toshiba Compaq Gateway Amiga Atari

Hitachi General LG National Panasonic Daikin

Quality, branding & positioning, effective marketing and advertising reflecting the truth about the product Great Quality + Effective Marketing An excellent product or service, by nature Effective Marketing Evangelistic customers Attractive packaging Extensive advertising

Walkers Pringles Lays Marks & Spencer's Potato Chips Kettle Chips Pret-A-Manger

Puma Adidas Nike Other Reebok Bata Fila

Ray-Ban Oakley Police

Motorola Nokia Sony Ericsson Samsung LG

Reynolds Parker Staedtler Sheaffer

Levi's Anything that suits me Wrangler Pepe Other Lee Lee Cooper

To be the best known brand To offer quality products and great customer service To be the sole provider of something people really want get consumers like your product, get them to buy it and get them to buy it again and recommend it to their friends To be the lowest cost producer To be the most profitable company To have the largest customer base