Can marketers create outdoor content that becomes an accepted part of the urban landscape?

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Yes — It Takes Time to Become Ambient and Embraced

Maybe — Depends Whether Marketers Can Restrain Themselves from Focusing on Impression

Maybe — It's A Function of Culture

Yes — Through Temporal, Disruptive Venues Like Popup Shops

No — All Outdoor Media is Inherently Invasive

No — It Will Never Be Viewed As Authentic

Created on January 22, 2007
by ealper